After years of being stuck in the doldrums, AMD, with its relatively new CEO Dirk Meyer and the fusion technology bet, is finally gaining some momentum. B&E’s Steven Philip Warner talks to Chris L. Cloran, Corporate Vice-President, AMD, about how AMD plans to save its semiconductor skin
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 B&E: AMD is looking to strike back at its competitors in the PC and notebook market with its new Turion chips. And the results so far look promising, with HP, Acer, Dell, Lenovo, MSI and Asus either having already launched or announcing the launch of AMD-based notebooks in 2010. It looks like the entire operational and front end model of AMD underwent a radical change with 2010 setting-in.Cloran_Chris (CC): Yes. AMD entered 2010 with a new business model, compelling products and greater access to customers. Our first quarter marked a good balance of achieving strategic milestones and operating performance in an improving market. Our Server, Desktop and Notebook businesses saw double digit revenue growth compared to the same period in 2009. So after the tough times during the slowdown, we started 2010 with a different mindset altogether. B&E: When he was made the CEO two years back, what were the immediate fire-fighting steps that Dirk Meyer took to make changes to save a market share that was growing weaker by the day? CC: July 2010 marked Dirk’s two year anniversary as CEO and over the past two years, yes, he has tried to make certain serious changes. During this time, he has worked to strengthen the company’s leadership team, align the company’s focus on delivering AMD’s Fusion family of products, improved the company’s product and platform execution and implemented several moves to improve the company’s financial position. B&E: Late last year, AMD settled a $1.25 billion anti-trust complaints with Intel. More than Intel, market watchers view this settlement as being of more help to AMD. Are they right? CC: No comments on whether they are right or not! But yes, it has been very encouraging for AMD. For us, the settlement marks the beginning of a renewed focus on innovation and development. We now have the essential tools to compete and innovate – ground rules for an open and competitive market, the freedom to design and manufacture to serve our customers, and a new IP cross-license. This settlement is in the public’s best interest as well.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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Saturday, September 8, 2012
“AMD provides the ‘right’ quality; we will maintain this”
