Ravindra Zutshi
Deputy Managing Director, Samsung India Electronics Pvt. Ltd.
My most important marketing moment has to be the launch of Panel TVs, which took the Indian market by storm. Not forgetting to mention, this category was and is still is very important to our success on the Indian sub-continent, and it only therefore makes sense to become more competitively stronger in this regard. The launch of Panel TVs therefore triggered that, by making us stronger and more competitive in a market where consumerism and incomes are rising by the day.
Deputy Managing Director, Samsung India Electronics Pvt. Ltd.
My most important marketing moment has to be the launch of Panel TVs, which took the Indian market by storm. Not forgetting to mention, this category was and is still is very important to our success on the Indian sub-continent, and it only therefore makes sense to become more competitively stronger in this regard. The launch of Panel TVs therefore triggered that, by making us stronger and more competitive in a market where consumerism and incomes are rising by the day.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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