Tanya Dubash
Executive Director & President (Marketing), Godrej Industries Ltd.
When we formed the Strategic Marketing Group (SMG), we wanted to promote it as a kind of umbrella organisation that will conceptualise marketing strategies across the group and leverage synergies wherever possible. For that we had to go through a series of brainstorming sessions which led to the new logo, the new catch line – We are getting quicker… We are getting faster – and the whole new focus on the young generation. The challenge was to be youthful and do something for the future that benefits all citizens and this needed to be conveyed to our consumers in a big way. So we needed proper marketing. Moreover, most of our top managers embraced the concept of the SMG wholeheartedly and I think it was the greatest marketing moment as it further integrated our team.
Executive Director & President (Marketing), Godrej Industries Ltd.
When we formed the Strategic Marketing Group (SMG), we wanted to promote it as a kind of umbrella organisation that will conceptualise marketing strategies across the group and leverage synergies wherever possible. For that we had to go through a series of brainstorming sessions which led to the new logo, the new catch line – We are getting quicker… We are getting faster – and the whole new focus on the young generation. The challenge was to be youthful and do something for the future that benefits all citizens and this needed to be conveyed to our consumers in a big way. So we needed proper marketing. Moreover, most of our top managers embraced the concept of the SMG wholeheartedly and I think it was the greatest marketing moment as it further integrated our team.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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