Formed in 2002 in Hong Kong, i.Tech is a relatively young company that has successfully carved a niche for itself in the electronics space in a short span of time. The company has launched a range of headphones and headsets. In addition, it is carving a market for itself in the realm of 
green-friendly chargers and bluetooth devices, that run on solar energy. They have taken their products through distributors to several countries, including China, Mexico, Middle East, India, Singapore, Europe, Malaysia, Thailand and countries in Europe as well. Through the tie up with Ingram Micro in India, the company is looking to expand its product reach in the market in a big way. In this interaction, Rajat Bal talks about the potential of the Indian market for the company and how they plan to expand their reach into the market. Some excerpts:
B&E: Tell us about the key products that i.Tech plans to leverage on in the Indian market.
RAJAT BAL (RB): i.Tech has been present in the Indian market since 2008. i.Tech has an extremely innovative range of Mono as well as Stereo Bluetooth headsets. I.Tech offers unique innovative product features such as multipoint, multipoint and vibrate, stereo headsets with AVRCP, Noise cancellation, Bluetooth headsets with display as well as Radio features, as well as first in the market Solar Headset with multi point as well as Nosie Cancellation. i.Tech has a number of achievements to its credit. It was the first company to promote a stereo bluetooth headset in 2005. We introduced the first multipoint headset in 2006 which pairs two BT devices at the same time. In 2007, we launched the first stereo product with a radio FM feature. In 2008, we introduced the first bluetooth headset with 2.1 EDR (Enhanced Data Rate) and have also launched the first bluetooth headset with the triple point feature last year.
B&E: What is the main USP of these products that i.Tech has broght into the market in all these years?
RB: i.Tech products have a very unique form factor, the Clip form factor, which allows users a much enhanced user experience. i.Tech products use enhanced features such as Display, Vibrate, and AVRCP in our products with relative ease that our competitors with the over the ear form factor cannot use. Our innovative feature set as well as a unique, user friendly Clip form factor are our key USPs.
B&E: Does the organisation have some significant business diversification plans going forward?
RB: The core business of i.Tech is design and development of Bluetooth Wireless accessories and computer peripherals. We are looking at a diversification of our product range. Having said that, our core business will remain Bluetooth Wireless Accessories.
B&E: How would you rate your products in terms of the pricing?
RB: A majority of i.Tech products are focused on mid to high end of the market, although limited to a few SKU’s i.Tech also has very strong entry level products. Our product feature set truly adds value to the end user. Our key value proposition is the price and quality of our products.
B&E: But what’s your core competence with respect to other players in the same industry?
RB: i.Tech’s core competency lies in its in-house R&D and in its product design teams.
green-friendly chargers and bluetooth devices, that run on solar energy. They have taken their products through distributors to several countries, including China, Mexico, Middle East, India, Singapore, Europe, Malaysia, Thailand and countries in Europe as well. Through the tie up with Ingram Micro in India, the company is looking to expand its product reach in the market in a big way. In this interaction, Rajat Bal talks about the potential of the Indian market for the company and how they plan to expand their reach into the market. Some excerpts:B&E: Tell us about the key products that i.Tech plans to leverage on in the Indian market.
RAJAT BAL (RB): i.Tech has been present in the Indian market since 2008. i.Tech has an extremely innovative range of Mono as well as Stereo Bluetooth headsets. I.Tech offers unique innovative product features such as multipoint, multipoint and vibrate, stereo headsets with AVRCP, Noise cancellation, Bluetooth headsets with display as well as Radio features, as well as first in the market Solar Headset with multi point as well as Nosie Cancellation. i.Tech has a number of achievements to its credit. It was the first company to promote a stereo bluetooth headset in 2005. We introduced the first multipoint headset in 2006 which pairs two BT devices at the same time. In 2007, we launched the first stereo product with a radio FM feature. In 2008, we introduced the first bluetooth headset with 2.1 EDR (Enhanced Data Rate) and have also launched the first bluetooth headset with the triple point feature last year.
B&E: What is the main USP of these products that i.Tech has broght into the market in all these years?
RB: i.Tech products have a very unique form factor, the Clip form factor, which allows users a much enhanced user experience. i.Tech products use enhanced features such as Display, Vibrate, and AVRCP in our products with relative ease that our competitors with the over the ear form factor cannot use. Our innovative feature set as well as a unique, user friendly Clip form factor are our key USPs.
B&E: Does the organisation have some significant business diversification plans going forward?
RB: The core business of i.Tech is design and development of Bluetooth Wireless accessories and computer peripherals. We are looking at a diversification of our product range. Having said that, our core business will remain Bluetooth Wireless Accessories.
B&E: How would you rate your products in terms of the pricing?
RB: A majority of i.Tech products are focused on mid to high end of the market, although limited to a few SKU’s i.Tech also has very strong entry level products. Our product feature set truly adds value to the end user. Our key value proposition is the price and quality of our products.
B&E: But what’s your core competence with respect to other players in the same industry?
RB: i.Tech’s core competency lies in its in-house R&D and in its product design teams.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
