Eight years back, Advanced Micro Devices (AMD) promised to become ‘the’ Intel-killer. It still does. With a modest market share of 12.1% in the microprocessor space, AMD believes that its Fusion and Vision technologies will work magic in the notebooks & mobility devices platforms and enhance consumer experience radically. B&E’s steven philip warner discusses AMD’s status and strategies with Marty Seyer, Global Chief Strategy Officer, AMD.
B&E: AMD has had a rather modest time during the past few years. But it’s still willing to bet on the “next era” of computing. Could you share something about AMD’s future launches?
Seyer: As the only company in the world that develops and designs both x86 CPUs and discrete Graphics Processing Units (GPUs), AMD will play a critical role in pioneering the next era of computing with the first Accelerated Processing Unit (APU) that combines graphics & computing technologies onto one chip. This new processing approach, which AMD calls Fusion, uniquely capitalises on the company’s strengths, while forging into new technology that is designed for a better, faster, more seamless computing experience. Directly tied into our Fusion approach, looking ahead, AMD has a strong focus on enabling a complete computing experience with stunning graphics, accelerated application performance and video capabilities to fulfil consumer demand
B&E: Late last year, AMD settled a $1.25 billion anti-trust complaint with Intel. What are the benefits from this settlement to AMD and what’s your growth strategy for 2010?
Seyer: The November 2009 legal settlement with Intel paved the way for both companies to look ahead and finally compete on a level-playing field. We enter 2010 with one of the strongest platform & technology roadmaps in our history. AMD’s strategy is to continue delivering exceptional platforms, serving as a one-stop-shop with the essentials for customers across server technology, client platforms & graphics.
B&E: AMD has had a rather modest time during the past few years. But it’s still willing to bet on the “next era” of computing. Could you share something about AMD’s future launches?
Seyer: As the only company in the world that develops and designs both x86 CPUs and discrete Graphics Processing Units (GPUs), AMD will play a critical role in pioneering the next era of computing with the first Accelerated Processing Unit (APU) that combines graphics & computing technologies onto one chip. This new processing approach, which AMD calls Fusion, uniquely capitalises on the company’s strengths, while forging into new technology that is designed for a better, faster, more seamless computing experience. Directly tied into our Fusion approach, looking ahead, AMD has a strong focus on enabling a complete computing experience with stunning graphics, accelerated application performance and video capabilities to fulfil consumer demand
B&E: Late last year, AMD settled a $1.25 billion anti-trust complaint with Intel. What are the benefits from this settlement to AMD and what’s your growth strategy for 2010?
Seyer: The November 2009 legal settlement with Intel paved the way for both companies to look ahead and finally compete on a level-playing field. We enter 2010 with one of the strongest platform & technology roadmaps in our history. AMD’s strategy is to continue delivering exceptional platforms, serving as a one-stop-shop with the essentials for customers across server technology, client platforms & graphics.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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